Executive Panel

The Margin Conversation

Why AI's ROI Belongs to Operations, Not IT

Join us on July 30
at 9:00 AM PST

One of the biggest discussions in boardrooms today is this:

Why are margins still under pressure despite years of investment in planning systems, automation, and AI?

Because the biggest margin leak is due to the disconnect between sourcing, refining, petrochemicals, trading, operations, and commercial decision-making. Picture this – Crude selection is disconnected from refinery economics, Refinery optimization is disconnected from petrochemical value realization. And ironically, many AI initiatives that was meant to address this, suffer from the same challenge. They are driven as technology programs rather than operational transformation programs. As a result, AI becomes another disconnected layer of insight instead of becoming part of the decisions that determine throughput, yield, energy efficiency, reliability, and ultimately margin.

The leaders outperforming in this environment are approaching AI enabled margin management differently. They are embedding AI directly into operational workflows and business decisions, connecting process intelligence with the outcomes that plant leaders and operations teams are accountable for every day.

That’s what we address in our upcoming panel discussion.

Join us on July 30 at 9:00 AM PST for:

The Margin Conversation:
Why AI’s ROI Belongs to Operations, Not IT

Join us for this executive session on how leading operators are approaching Margin Management using process grounded AI and operational intelligence. This is not a conceptual discussion on AI. It is a practical conversation on what has actually been implemented, what worked, what didn’t, and the value realized.